Standard Retail Power
Your default — the grid.
Standard retail power is the setup most Texas households already have: you pick a Retail Electric Provider (REP), they bill you monthly, and the grid delivers electricity to your home. Your cost is simply how much you use multiplied by your all-in effective rate.
It's the lowest-friction option by a wide margin. There's nothing to install, nothing to maintain, and switching providers is a few minutes of paperwork. The flip side: you have zero protection against outages, and every dollar you spend on electricity leaves your household. You're not building anything.
What it's good for
Renters, recent movers, anyone not ready to make a capital commitment, and households where grid reliability is acceptable. It's also the honest baseline for every other option — if another setup doesn't beat retail power on some dimension that matters to you, it's not worth the money.
What to watch for
Advertised rates are often not the rate you'll actually pay. Usage minimums, tiered pricing, and TDU delivery fees can push your effective rate well above the marketing number. Our guide walks through how to calculate your real effective kWh rate from a bill.